You own a business, but do you own a brand?
Branding by definition is the process of giving a meaning to specific organization, company, products or services by creating and shaping a brand in consumers’ minds. They say business isn’t personal, but I think business is as personal as it gets. When your business needs to break through the clutter, stand out and grab your ideal customer’s attention, you use branding. It’s what transforms potential customers into loyal customers. With the right branding, you make an impact and have an edge over your competitors.
What comes under the branding umbrella?
Your brand definition is the purpose, values of your business and the promises you make to your consumers.
Brand positioning statement
Your brand positioning statement outlines exactly what your company does, for whom, and what makes you the edge over others. The idea behind it is to create a unique niche for your brand in the minds of consumers within your category.
The name, tone of voice, the logo design, color palette, typographies, etc. form your brand’s identity.
Advertising and communications
Digital ads, social media marketing, outdoor ads (posters, danglers, hoarding, transit ads, ambient ads), television ads, print ads (newspaper, magazine), broadcast ads (television, radio) are the most common methods of advertising your brand.
Sponsoring and partnerships
Collaborating with other brands in form of sponsorships or partnerships that could add value to your brand plus benefit your consumers encourages their target group to try your brand out too.
Product and packaging design
Creating a perfect packaging design for a product will make your product stand out in an aisle full of products from the same category.
The aura and ambience of your store should make your loyal customer feel at home and your potential customers comfortable.
Workspace experience and management style
Your employees will be productive for longer hours and give you fruitful results if the environment of your workplace is great. Branding helps with this.
When a complainant connects with your customer service employee, that employee is the brand for the complainant. How their issues are handles and resolved will speak volumes of your brand.
Your pricing strategy should be decided based on your target group. If the price is right, your business will keep flowing!
Reasons why you should Invest in Branding
Ever wondered what’s the point of focusing on tiny details such as logos and jingles? These are 5 ways in which branding can help your business:
I know you! (Brand recognition)
Brand recognition is the extent to which a consumer can correctly identify a particular product or service just by viewing the product or service’s logo, tag line, packaging or advertising campaign. The logo must stand out as it is considered as the face of the company. Taking help from a professional or approaching a branding company can help you create a simple yet meaningful logo.
I know your worth! (Increases business value)
The best way to increase or maintain business value is to focus on branding as it determines the current and future value of the business. This in turn will dramatically affect how your business is perceived by potential investors based on your stance in the marketplace.
Hey friend! (New customer generation and trust building)
A good branding strategy creates a positive impression of the company amongst customers. They believe that you are a name they can trust your company, products or services and could potentially get into business with you. Your referral game increases too! Once you make your mark and the word will spread like fire.
We love working with you! (Boosts employee satisfaction and pride)
Working for a reputable brand, in a branded atmosphere creates a sense of pride among your employees. The fact that your company is looked at with pride in the marketplace makes your employees feel secured and satisfied. They too feel elevated and work hard to keep up with the brand’s standards.
We see you! (Promotes advertising)
Advertising being a component of branding will directly reflect the image of the brand and how your target group will perceive it. The goal is not only to be seen but also to be remembered. Create a cohesive and appealing advertising strategy that plays well into your branding goals by approaching a trustworthy branding company.
Branding can be tricky and can affect your company’s image for a long time. It’s essential to get it right. Contact us on 9111400111 to know more about how we will help you build the perfect brand strategy.